Pilgrim
Catch the Wave
PILGRIM SURF + SUPPLY began in 2012 as a small surf shop, established by Chris and Erin Gentile in Brooklyn, that quickly became a community space for surfers, artists, and creatives and has since evolved into a brand that moves fluidly between coastal culture and urban life.
A defining influence is its close relationship with BEAMS – especially BEAMS PLUS – which has shaped its identity and deepened its connection to Japanese design culture: thoughtful, functional and quietly refined.
Drawing from outdoor, military and classic workwear, the collections feature relaxed silhouettes, engineered fabrics and subtle details that reveal themselves over time. Lightweight, durable materials, soft structures and a restrained color palette reflect a focus on comfort, longevity and everyday use and blending in just as harmoniously in the city as they do by the sea.
It’s exactly this balance: New York energy refined through Japanese craftsmanship and design that makes PILGRIM SURF + SUPPLY so compelling today.
Purple Mountain Observatory
